In eCommerce, product tagging must be consistent, up-to-date, and accurate to enable relevant product search and discovery and a flawless customer experience. Source Tags are the labels retailers use to identify products to attract online buyers and include everything from the color, size, type, style, use-case, and more. When a product is sold without using a brand specific UPC, UQ Cadence relies on Source Tags that flow from the retailer's POS data to categorize a sale.
When an item is sold in any channel using a brand specific UPC that has been uploaded to UQ Cadence, sales are funneled into the correct brand, family, and category within each report.
Here are some examples of Source Tags:
|w's footwear||bra||hats & gloves|
|clearance||support sandal||winter acc||insulated|
Source Tags should be used carefully and as specifically as possible so as to not confuse product categories. Here are a few examples:
- If "insoles" and "support sandals" are used on the same product, it will be difficult to correctly report the type of product. Is it an insole sale or is it a footwear sale?
- Similarly, if "mens" and "womens" are used on the same product, it will be difficult to correctly report on gender. Should it count as a men's sale or a women's sale?
- If "apparel" and "crew" are used on the same product, you risk reporting a crew-neck shirt as a crew sock sale vice versa. Does this sale, and the revenue it represents, flow to apparel or to sock reports?